My purpose is to help you unlock your full potential and live an extraordinary life.

I’m Axel Schura – Results Coach for ambitious high-achiever & business owners.


TikTok Followers


Coaching Clients

+1 Mio.

Podcast Downloads

Read about my Story


I was unhappy, unfulfilled, in a dysfunctional relationship, and just felt that working in a bank or insurance company wasn’t the right path for me (I just completed my qualification. I was a specialist in finance and insurance).

I also got a certification as a coach because I wanted to learn more about fitness and nutrition. At this time, I had no clue about how to monetize this passion. 

So I did one of the scariest things that I’ve ever done: I quit my “real” job, sold everything I had, and traveled through Asia for a while.

Early 2018

I went to India and discovered the power of social media for the first time. I collected donations for kids and delivered them personally. I slept in hostels, ate the cheapest food available – and felt really alive. Slowly but surely I realized: “Hey, all I want to do is to help people and make their lives better. That might be my mission in life.”

Back then, I had about 300 followers – probably 40 of them were family members. I was living in my brother’s apartment and working two jobs to finance my passion. I would work from 06:00–14:00, go to the gym, and then work on my “side hustle”. I would visualize every single day what kind of life I wanted to live. I tried to act and feel as if it had already happened.


During my travels, I learned a lot about myself and my purpose. I knew I wanted to do something that I’m passionate about. So I started to educate people about fitness & nutrition. I had no fancy camera or a lot of money (spent it all during my travels) and not even a laptop (Yes, I really thought it would be cool to take a selfie with some cauliflower :D)

I started a youtube channel, a TikTok account, and a podcast. Barely anyone watched my YouTube videos when I started. I remember posting my first YouTube video which had 50 views (20 of them were coming from my computer). 

Late 2018

I learned one of the best lessons: Success leaves clues. I started studying high-achievers and saw patterns. So I started learning from people who had already achieved what I wanted to achieve: helping millions of people to improve their lives.


I discovered my love for Bali and surrounded myself with people who had big goals as well. I accumulated my first 10000 followers. I was really early on TikTok and some of my videos went viral.

My first documentary went live on national television. It was one of the proudest moments of my life. I gave climate refugees a voice.

Early 2020

I was in Bali when the pandemic started. It could’ve been worse because I just met my wonderful partner Maui.

I had to pinch myself sometimes. I really made it. I lived in a tropical place, enjoyed my work, had a wonderful woman in my life, made solid money, and my videos have reached millions of people: my visualizations finally turned into reality.

Late 2020

We opened a school in Bangladesh, probably one of the proudest moments in my life.

Since then...

I have built the most beautiful community with over 32.000 people on Instagram, 37.000 on YouTube, 340.000 on TikTok, and +1 million podcast downloads.

The next chapter

The next chapter of my life is all about giving you the chance to live an outstanding life too. To enjoy life rather than wait for your retirement to fulfill your dreams. I understood that we are here to serve, and that’s why I offer coaching, retreats, and courses. I want to help you to create a life that you don’t need a vacation from. A life that is extraordinary.